Pay-Per-Click (PPC) Advertising: PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. These ads could appear on search engines like Google (these are called Search Engine Advertising) or on various other websites that show ads (known as Display Advertising). For example, if you’re a freight company in Kentucky and want to target people interested in hauling freight, you can set up a Google AdWords campaign. You select relevant keywords (like “flatbed truckload service Northern Kentucky“), and when users in the area search for those keywords, your ad could appear in their search results. If they click on your ad, you pay a fee. The idea is that the cost of the click will be justified by the resulting business from that click.