Beyond Likes and Shares: Translating Social Engagement into Business Growth.
Social Media Advertising: Social media advertising refers to creating paid content on social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Advertisers can target audiences based on various parameters like age, interests, behavior, location, etc. For example, if you’re a flatbed shipping brand that targets men and women aged 18-34 in Cincinnati who are interested in trucking, you can set up a Facebook ad campaign. Facebook’s algorithm will serve your ads to users who fit that demographic profile. You can choose to pay per click, per impression, or per action (like a purchase or signup).
If they click on your ad, you pay a fee. The idea is that the cost of the click will be justified by the resulting business from that click.
